The future is human: How emotional marketing works for B2B
When business decision-makers go home at night, they chop onions. They tuck their children into bed. Maybe they catch up on Game of Thrones. They wake up the next morning […]
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Picture this: You’ve spent three years at your company. You like it, you’re doing well and you’re starting to feel confident. Not “tell-your-boss-off confident” or “show-up-three-hours-late confident,” but you’re feeling […]
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When business decision-makers go home at night, they chop onions. They tuck their children into bed. Maybe they catch up on Game of Thrones. They wake up the next morning […]
All too often, content marketing is all about “me.” When building content marketing strategies, it’s easy to get caught up in what you want to say about yourself – your […]
It’s a trick question. What you should be asking yourself is, “How do I create content people love?” Google has advanced to the point where its algorithm has an advanced […]
Forget stuffy and sterile. B2B audiences want to talk to a human being.
When people hear I work in marketing, they automatically think of cool designs, public relations events, Snapchat and other trendy pursuits. When I tell them I do marketing for an […]
If you don’t have style, you don’t have much. Learn how to create a style guide that makes your content consistent and engaging.
Not only is content marketing an incredibly effective way to connect with customers, it can result in higher conversion rates at a fraction of the cost of traditional marketing. What […]
Branding is about more than killer collateral. Sure, pithy tag lines and eye-catching color schemes won’t hurt your sales sheets, but consumers expect more. They want a story, and a […]
Content with no personality will fall flat in front of your prospects. Learn how to create a stellar personality that’s right for your brand and audience.