Newsletter Management

Develop a List of Newsletter Subscribers

Compiling a subscribers list and other targeted recipients for your marketing automation platform or email newsletter tool is the first course of action. Through the implementation of customized website pop-ups, eye-catching calls to action and newsletter subscription form fills strategically placed throughout your site, you can quickly develop a registry of interested, qualified leads who wish to learn more about your products and services. By providing website visitors with valuable, relevant content – such as an eBook or white paper – in return for their subscription, you can encourage higher numbers of newsletter sign-ups.

Once you have a list of recipients, it’s essential to segment it to ensure your content is crafted to maximize desired outcomes. Your Brafton newsletter management team helps you optimize your newsletter apps and parse through subscribers based on criteria including age, gender, job title and more. Newsletters can then be tailored to each specific segment, ensuring your content marketing is pertinent and useful for recipients, supporting continued interest and trust in your brand.

Newsletter Content Best Practices

Brafton’s industry-focused writers will incorporate email content marketing best practices into the creation of original newsletters geared toward your target audience. Move forward with confidence knowing that your campaign aligns with industry standards such as:

• Optimizing everything from design to subject lines for mobile devices.
• Extensive A/B testing to determine what does and doesn’t click with your target audience.
• Customer-centric email frequency and timing to remain at the top of readers’ minds without overwhelming your customers.

Our content is also based on your brand’s specific subscriber personas to leverage the benefits of personalization and encourage higher open and click-through rates. Everything from tone and style to structure can be tailored based on your unique requirements.

Subject Lines That Cultivate Engagement

Starting with subject lines that utilize language proven to inspire interest and urgency among recipients, along with personalized details, such as names and job titles, your content writer will ensure your email newsletters are laser-focused on cultivating interest and engagement.

Custom-Curated Newsletter Content

大部分的内容,你的newsletter features can be created from scratch or curated based on your existing blog posts and other assets from your content marketing campaigns.

你的内容营销战略和项目法力ger can measure the performance of existing collateral to determine which pieces of content resonate most with your target audience based on analytics and key performance metrics including:

• Bounce rates:How many of your site visitors are leaving before engaging with your page? What can we do to improve that?
• Website traffic:What is the average number of visitors your site receives in a month? Where are these leads coming from?
• Time on site:How long does the average visitor stay on your website? Where is that time spent?

利用这些信息,电子邮件通讯可以created using repurposed content, both expanding the value of your current assets to subscribers and spreading awareness to new audiences. Your content writer will craft headlines and short blurbs to provide email recipients with tantalizing snapshots of the content to be found on your site, driving further traffic back to your website.

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Brafton content marketing strategists are well-versed in the breadth of email service providers and are comfortable supporting at any capacity required. Using a marketing automation program or other newsletter software to segment recipient lists, create drip campaigns and schedule email send dates, your marketing strategist will provide guidance regarding best practices to maximize results. Based on hard data, we will provide tips on the best day of the week and time of day to send your daily, weekly or monthly newsletter.

Permission-based marketing ensures your newsletters are received by the people who have voluntarily opted to engage with your brand. This will help optimize your open and click-through rates, as will your team’s focus on website personas and historical performance. Newsletters will keep you top-of-mind with your prospects so that when they are ready to become clients, they think of you first.

Newsletter Measurement

Your Brafton content marketing strategist will walk you through the results of your newsletter management strategy, including everything from open rates, click-through rates and conversions, as well as how email engagement is translating to revenue growth.

High-quality subject lines are your foot in the door. Nothing within the body of your email matters unless someone is enticed enough to actually open the email. Unique HTML open-rates are absolutely critical in evaluating the quality of your subject lines.

Unique click-through rates will determine how well your message was received once a person opened your email. If the subject line is getting the first foot in the door, an email link click is the next step. We evaluate the quality of email content by the rate at which we entice visitors to click on your calls to action.

Based on the results of your email newsletter campaign, your team will adjust your strategy as necessary to improve ROI and ensure newsletters are serving specific commercial objectives.