我nbound Marketing Services

我nbound Methodology That Works

我nbound marketing is meant to get potential customers excited about your brand. An effective inbound strategy includes various types of content that prove your company is a leader in its field, plus show consumers that creating a quality customer experience is your top priority.

We ultimately want people to choose your product or service over your competitors. To accomplish this, we need to send them promotional content that will grab their attention. We use the inbound marketing funnel, or buyer’s journey, to determine where your potential customers are at in their decision-making process and what will be the most effective tool in getting them to say yes to your brand. Whether they’re a first-time visitor to your website, a lead that has shared information and is interested or a return customer that is already familiar with who you are, we want your company to be relevant and top-of-mind when they make their final decision.

A good rule of thumb when creating an inbound marketing strategy is to focus on attracting, engaging and delighting the target customer. Figure out what that group of people needs, where they are at on the marketing funnel and how to genuinely interact with them. This will help you pick the types of compelling content to send them, and when. Create a buyer persona for each stage of the buyer’s journey, craft copy that will interest those buyers, discover what platforms those customers engage with regularly and send it their way at the right time. Afterward, analyze your results to determine if your strategy was successful.

At Brafton, our team is composed of experts in every type of content imaginable, and we tailor our services to your specific needs while prioritizing inbound marketing best practices to get your company the best ROI.

Content Writing Services

Content writing is our most popular service. We produce content that ranges from blog posts and infographics to white papers and eBooks. We’ll write your content in the tone that best fits your brand and drives your message home.

Written content is a valuable form of inbound marketing. It gives your business a chance to demonstrate that you know exactly what you’re talking about. When you become the organization that is the educator of all things in your industry, customers turn to you when they have questions or need products or services.

Video Services

Video content is also a valuable part of inbound marketing. There are some things that are better shown than told, and that’s where high-quality videos come in.

Videos aren’t just television ads anymore. Video content can exist on social media, a landing page or an email. It’s an effective way to grab someone’s attention immediately and show them all the things that make your company the best in its industry.

Our video services include animation, commercials, whiteboard videos and more.

Graphic Design

Sometimes, a good graphic is exactly what you need to get your name out there. Whether it’s designing a unique and attractive company logo, producing an infographic or improving your website’s web design, high-quality graphics are the way forward.

Our graphic design team is composed of artists and visionaries that will create the best-looking, quality content for your brand.

Social Media Marketing

Social media is a newer form of digital marketing, and there are so many strategies out there. The social media platform that your brand uses depends heavily on your target audience, and the way you interact with your followers will, too.

Not sure where to start? Leave your social media marketing in the hands of Brafton’s talented experts. We not only create quality posts for your social media, but also engage with your followers in ways that leave them advocating for your brand.

SEO Strategy

我nbound marketing means catching consumers’ attention, and that often happens in a search engine. When a potential customer has a question or needs a product or service, your brand needs to be one of the first ones there for them. That’s why a tried and true SEO strategy is so important to your inbound marketing campaign. Brafton’s experts will improve the visibility of your website and all of its content so your brand stands out from the crowd.

Your Wins = Our Wins

Our content services are wide-ranging and can suit just about any brand’s needs. The types of content you incorporate into your inbound marketing strategy depends on your industry, target audience and the persona you envision your brand to have.

With rigorous market research, we’ll help you make those key decisions and guide you on where to go from there. We can advise what types of sales enablement content will be most effective for your inbound strategy, and our team of experts will take those ideas and run with them to help guide consumers down your sales funnel.

As a leading inbound marketing company, we have helped countless businesses across the globe boost brand awareness, bolster lead generation and drive conversions with our effective marketing strategies.

Tracking Your Success

没必要把努力向一个inbound marketing strategy if it isn’t effective. That’s why at Brafton, we’ve conducted extensive research on how to tell if your marketing strategy is working. We’ll not only produce valuable content for your brand, but we’ll also help you track its success.

These measurable factors are called key performance indicators, or KPIs, and they include:

• Qualified leads.
• Organic website traffic.
• Social media traffic.
• Time-on-site.
• Time-on-page.
• Bounce rate.
• Conversion rate.
• Customer acquisition cost.
• Lifetime value of a customer.
• ROI.

Each of these items is tracked and analyzed by our Brafton team to ensure we’re bringing you success. We’ll also walk you through our inbound marketing efforts every step of the way so you understand what we’re doing and where your investment is going.

Another inbound marketing agency might hand over your content and send you on your merry way.We stick with you to ensure your inbound methodology is producing exactly the results you need.