Why is storytelling important in marketing?
All informative, entertaining and inspiring content has one thing in common: It tells a good story.
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Simply put: Stories sell. Here’s why they should be at the forefront of content marketing strategies, highlighted by some brilliant digital storytelling examples that caught our eye.
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All informative, entertaining and inspiring content has one thing in common: It tells a good story.
All lifestyle content needs to give something to the audience – namely information, affirmation, entertainment or inspiration.
Great content marketing writers take your company details, however dry, and turn them into the Harry Potter series.
A brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.
A creative brief outline modeled after our own to help guide your own content creation efforts.
的re’s a lot you can do to cultivate creativity while still adhering to social distancing guidelines. Here are just a few ideas:
We got a bit meta and decided to create a series of frequently asked questions about creating frequently-asked-questions content.
Maintaining engagement will be crucial in the next few months. Here are the best ways to stay connected with your audience through Q3.
BuzzSumo is a research and analysis tool designed with the needs of content marketers in mind.