Part 2: Developing content for audience personas
Now that we know who we’re engaging, it’s time to write. Know where & when to publish – which platforms &what style of content resonates best.
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Our attention spans might be short, but longform content is growing in popularity. Content Editor Matt Ellsworth explains why you shouldn’t overlook this content format.
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Now that we know who we’re engaging, it’s time to write. Know where & when to publish – which platforms &what style of content resonates best.
In the age of AI writers, staying actively involved with the client at the start of a campaign will help your content fit their voice and style. Here’s how.
When a finance client wanted a hands-on content marketing strategy for their annual conference, Brafton Editor Matt took on a new job title: actor.
Four steps to writing better content for human resources brands.
Brafton’s content writers work with finance clients to create content that builds credibility. Here’s how they do it.
A top challenge in B2B tech marketing is finding a writer who can competently convey value offerings. Here are tips from a Brafton writer for using words wisely.
Effective content marketing hinges on persuasive writing. Strike conditional language from your copy to convert readers.
Here’s a look at the content marketing strategy Brafton provided for a bridal brand to drive more traffic in this competitive space.
Content marketing makes it easier for companies to convert website visitors – find out how Brafton created strategies that helped two brands increase sales.