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    Why the death of content mills is long overdue

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    The agency model is the present and the future of content marketing.

    Content vs copy: Is there a difference?

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    The terms copy and content are often used interchangeably, but there is a key difference in how each one appeals to an audience.

    How it’s made: A look inside the blog writer’s mind

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    Ever wonder what it takes to write high-performing blogs? From ideation to distribution, here’s an inside look at all the creativity and resourcing that goes into making blog content.

    Why we tawk the way we tawk: Communication accommodation in content marketing

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    How content can require communication accommodations, just like your conversations do.

    Telling a story with data

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    The best content marketing strategies are backed up by cold, hard data. Here’s how to weave a narrative with those numbers.

    3 of the best company blogs of 2017

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    Let these examples serve as your guidepost for creating a great blog.

    Boost your conversions with these 6 landing page best practices

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    These landing page best practices will help bring in more visitors to your site and effectively convert them to leads.

    From creative to content: Effective marketing combines the best of both worlds

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    The term “creative writing” conjures up images of college classrooms, writer workshops and painfully earnest poetry. What it typically doesn’t remind people of is marketing. However, the lessons learned by […]

    6的技巧击败作家的block and enhancing SEO

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    Certain strategies will not only help you combat writer’s block, but also ensure your posts are up to snuff where search engine optimization is concerned.