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When you know your audience, you can create more engaging, targeted content that will be more effective at turning readers into potential customers.
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No matter what product or service you're selling, it won't appeal to everyone. That's just not logical. So it makes sense that your digital marketing strategy shouldn't be too broad either.
Today I'd like to talk to the one in four marketers who are choosing to forego a content strategy this year about why content is so important for your marketing strategy.