Google makes about +/- 600 algorithm changes in a year, so it’s a daily battle to make sure your website stays in the top of search results. Panda 4.0 was the most recent major update, which, like all the other Panda updates, focused on Quality vs. Quantity. (If you want a deeper dive into what Panda is, check out这个帖子或者this video）
If you want help understanding what makes a site aquality site,review these questionsthat Google employees direct disgruntled site administrators to when their site rankings drop.
Best practice for an effective SEO strategy is to produce quality content on a consistent basis that is relevant to your users.
The paradigm of basing yourSEO策略on keywords and backlinks should be long forgotten, but unfortunately, old habits are hard to break.
Here are some myths that I find many marketers still believe:
神话 - 社交和SEO完全无关
In reality, Google gives content with strong social interactions heavier weight than content without any social presence.
Pro tip: Always post new content on Google+.Studies have shownthis will help it be indexed immediately.
神话 - 搜索引擎仅查找特定关键字
事实是：Google和其他搜索引擎都在寻找特定的关键字，语义关键字及其与句子结构的关系。
Pro tip: Think of what kind of questions your target demographic is asking, then produce content that answers them.
神话——上传视频到YouTube将帮助搜索引擎优化
All this practice will do is drive traffic to your YouTube page. There, users are bombarded with other videos from competitors. YouTube can be a powerful marketing tool when used properly, but just be aware that YouTube wants to keep users on YouTube and not push them to your website.
专家提示：确保您的视频首先发布并在您的网站上索引。如果您想要社交YouTube搜索的额外好处，然后将它们发布在YouTube上。
MYTH – You need to have LOTS of indexed pages in order to rank on Google
Remember: Quality vs. quantity. If you have a site with a few very high quality pages, you’ll most likely outrank a site that has many low quality pages.
专家提示：专注于回答潜在客户询问的内容的内容。如果您的内容没有回答：谁，什么，何时，为什么或如何，那么为什么要发布它？
MYTH – You need to use your work email for authorship if you’re posting for your company’s blog
You can set yourself as a contributor to any website using your work gmail or personal Gmail account.
Pro tip: Use your personal Gmail account for authorship. People switch companies all the time and trying to regain followers on a new Gmail account each time is a tedious task. Also, if you switch jobs your old company will still benefit from having articles with authorship.
80％的搜索查询是在美国的Google上进行的，在欧盟，数字徘徊在90％左右，因此可以肯定地说，您的目标人群正在使用Google。本身本身 - 应该足以使您注意Google引入的搜索技术的不断变化。
For instance, It recently threw marketers a curve-ball by changing the way authorship information is displayed.Learn more here.
Companies that can adapt to changes in technology will have a better chance at surviving and thriving than those that keep blinders on and continue running status quoSEO strategies.
