当我第一次坐下来写这篇文章时，我脑海中浮现的第一件事是八年级的英语课和莎士比亚的著名戏剧《罗密欧与朱丽叶》．”
等一下，等一下，听我说完——在一段著名的独白中，朱丽叶问罗密欧，“一个名字有什么意义?”
这让我思考-到底是什么“在”一个网站的标题?是什么让它如此重要?为什么它对网站的搜索引擎优化和用户体验如此重要?
“我们管玫瑰叫什么名字，它还是一样芳香。”朱丽叶接着说。
但是，她的陈述站得住脚吗?它适用于网站标题吗?我的意思是，如果我们称玫瑰为“恶臭的”，我们真的会欺骗我们的大脑认为它肯定是没有闻起来没那么香?
网站标题到底是什么?
为了弄清楚这一点，我们需要更好地理解什么是网站标题，标题标签的功能，以及它与页面上其他H1标题的区别。更重要的是，我们需要知道你的网站标题如何影响它的搜索引擎排名，以及与你的用户体验的联系在哪里。
让我们开始吧:
它是什么(定义)
网站标题(也称为网站的标题标签，或元标题标签)概述和定义特定网页的内容。
技术方面:标题标签和源代码
“title tag”元素指的是HTML标题代码——对于我们更懂技术的读者来说，网站标题字面上出现在源代码中的
标签之间。如果你使用的是<a href="https://ahrefs.com/blog/open-graph-meta-tags/">开放图谱协议</a>．</p>
<p>例如，对于开发者和搜索引擎爬虫来说，一个标题为“有史以来写得最好的博客”的网站页面看起来是这样的:<标题>有史以来写得最好的博客</标题>。</p>
<img loading="lazy" class="alignnone size-large wp-image-118481" src="//m.gingerarcher.com/wp-content/uploads/2020/03/Desktop-screenshot-750x163.png" alt="" width="680" height="148" srcset="//m.gingerarcher.com/wp-content/uploads/2020/03/Desktop-screenshot-750x163.png 750w, //m.gingerarcher.com/wp-content/uploads/2020/03/Desktop-screenshot-350x76.png 350w, //m.gingerarcher.com/wp-content/uploads/2020/03/Desktop-screenshot-220x48.png 220w, //m.gingerarcher.com/wp-content/uploads/2020/03/Desktop-screenshot-768x167.png 768w, //m.gingerarcher.com/wp-content/uploads/2020/03/Desktop-screenshot.png 910w" sizes="(max-width: 680px) 100vw, 680px">
<h3>这与其他页眉有何不同?</h3>
<p>网站标题与页面的H1标题混淆是很常见的。在许多情况下，网站标题或页面标题可能与H1标题相同，而真正的区别在于这些元素显示的位置和它们所服务的功能。</p>
<p>正如这个例子所示，页面标题显示在web浏览器顶部的小选项卡中。另一方面，H1标题显示在实际页面上。</p>
<img loading="lazy" class="alignnone size-large wp-image-118471" src="//m.gingerarcher.com/wp-content/uploads/2020/03/page-title-vs-h1-tag-1-750x359.png" alt="" width="680" height="325" srcset="//m.gingerarcher.com/wp-content/uploads/2020/03/page-title-vs-h1-tag-1-750x359.png 750w, //m.gingerarcher.com/wp-content/uploads/2020/03/page-title-vs-h1-tag-1-350x167.png 350w, //m.gingerarcher.com/wp-content/uploads/2020/03/page-title-vs-h1-tag-1-220x105.png 220w, //m.gingerarcher.com/wp-content/uploads/2020/03/page-title-vs-h1-tag-1-768x367.png 768w, //m.gingerarcher.com/wp-content/uploads/2020/03/page-title-vs-h1-tag-1.png 1341w" sizes="(max-width: 680px) 100vw, 680px">
<p>当你将鼠标悬停在选项卡上时，会出现完整的页面标题:</p>
<img loading="lazy" class="alignnone size-full wp-image-118477" src="//m.gingerarcher.com/wp-content/uploads/2020/03/title-tag-on-hover.jpg" alt="" width="178" height="120">
<p>网站标题和H1标签之间的另一个关键区别是这些元素在搜索引擎排名和结果中使用的方式。网站标题将出现在搜索结果片段，如下所示，而H1标签没有:</p>
<img loading="lazy" class="alignnone size-full wp-image-118458" src="//m.gingerarcher.com/wp-content/uploads/2020/03/re-optimizing-your-content-the-step-by-step-guide-brafton-Google-Search.png" alt="" width="680" height="274" srcset="//m.gingerarcher.com/wp-content/uploads/2020/03/re-optimizing-your-content-the-step-by-step-guide-brafton-Google-Search.png 680w, //m.gingerarcher.com/wp-content/uploads/2020/03/re-optimizing-your-content-the-step-by-step-guide-brafton-Google-Search-350x141.png 350w, //m.gingerarcher.com/wp-content/uploads/2020/03/re-optimizing-your-content-the-step-by-step-guide-brafton-Google-Search-220x89.png 220w" sizes="(max-width: 680px) 100vw, 680px">
<p>除了搜索引擎结果片段，你的网站标题也会在社交媒体的特色片段中使用:</p>
<p><iframe loading="lazy" title="Embedded post" src="https://www.linkedin.com/embed/feed/update/urn:li:share:6638530064067760128" width="504" height="363" frameborder="0" allowfullscreen></iframe></p>
<p>SEO和用户体验的价值</p>
<p>除了为用户的网页浏览器标签、搜索引擎排名和社交媒体片段提供元标题标签内容外，还有一些关于网站标题的重要性需要了解的事情。</p>
<p>让我们回到Juliet的例子——我认为用任何其他名字(或标题标签)的玫瑰(或网站)绝对不会闻起来那么香，原因如下:</p>
<h3>网站标题是页面SEO优化的一部分</h3>
<p>没错，你的网站标题是搜索引擎爬虫用来显示准确的结果，基于用户的搜索查询和关键字属性。你的网站标题应该包括相关的关键字，以便为搜索引擎提供特定的信号。网站标题标签的任何不准确都可能意味着用户搜索查询的机会和糟糕的点击率。</p>
<h3>它帮助用户找到他们想要的东西</h3>
<p>不过，你的网站标题并不仅仅与搜索引擎排名有关。它还为网站访问者提供关键线索和描述性提示，帮助他们找到他们想要的东西。这意味着，理解用户使用什么搜索词来查找你在页面上提供的内容是非常重要的。包括与这些搜索查询一致的关键字可以帮助你的网站被发现，并为你的用户提供更好的体验。</p>
<h3>这对于网站的可访问性和屏幕阅读器来说是必不可少的</h3>
<p>你的网站标题也被屏幕阅读器和其他辅助技术所使用，并且是典型的<a href="https://accessibility.iu.edu/creating-content/web-content/titles.html">辅助技术阅读的第一个元素</a>给用户。这意味着它必须是描述性的，并提供所有相关信息:</p>
<img loading="lazy" class="alignnone size-large wp-image-118462" src="//m.gingerarcher.com/wp-content/uploads/2020/03/Page-titles-Web-content-Creating-accessible-content-Accessibility-Indiana-University-750x301.png" alt="" width="680" height="273" srcset="//m.gingerarcher.com/wp-content/uploads/2020/03/Page-titles-Web-content-Creating-accessible-content-Accessibility-Indiana-University-750x301.png 750w, //m.gingerarcher.com/wp-content/uploads/2020/03/Page-titles-Web-content-Creating-accessible-content-Accessibility-Indiana-University-350x140.png 350w, //m.gingerarcher.com/wp-content/uploads/2020/03/Page-titles-Web-content-Creating-accessible-content-Accessibility-Indiana-University-220x88.png 220w, //m.gingerarcher.com/wp-content/uploads/2020/03/Page-titles-Web-content-Creating-accessible-content-Accessibility-Indiana-University.png 761w" sizes="(max-width: 680px) 100vw, 680px">
<p>底线是你的网站标题需要准确地反映页面的内容-不要用你的元标题发送错误的标志。</p>
<p>对于用户来说，没有什么比由于网站标题和搜索排名而登录到一个页面，却发现内容不一致更恼人的了。(供网站所有者参考:这种行为只会增加你的跳出率。)</p>
<h2>为你的玫瑰命名:网站标题的最佳实践</h2>
<p>当涉及到创建网站标题标签时，文案和网站所有者需要记住以下几点:</p>
<ul>
<li><strong>注意你的长度。</strong>记住，不仅你的网站标题显示在谷歌和其他搜索引擎和社交媒体的特色片段，但它也出现在浏览器选项卡的顶部，那个小点只提供了这么多的空间。最好让你的网站标题简短、简洁、切题。目前的最佳做法是55-60个字符或更少。</li>
<li><strong>确保它提供了全貌。</strong>你还需要在简洁、准确和相关之间取得平衡。你的网站元标题是像屏幕阅读器这样的辅助技术向用户宣布的第一项。因此，难以置信的模糊网页标题对帮助他们找到最符合他们的搜索查询的内容，或对他们的用户体验没有什么帮助。</li>
<li><strong>包括关键词——但不要做得太过火。</strong>关键词自相残杀的威胁在这里是非常真实的，即使是顶级品牌也有罪。用你最重要的关键词作为开头，避免关键词堆砌。如果顶部搜索属性不能准确反映页面内容，<em>不</em>把它放在你的网站标题中——为页面内容保留它。</li>
<li><strong>标题标签和H1可以匹配。</strong>但是不要忘记为您的H2s和其他页眉添加一些变化。</li>
<li><strong>如果你还有空间的话，可以考虑写上品牌名称。</strong>包括你的品牌名称为读者提供来源线索，而不仅仅是显示在浏览器标签上的小标志，并可以帮助你的网站标题更准确。但是，别忘了，你要确保网站标题是页面内容的精确缩影，并且不超过60个字符。(例如，括号中的语句是65个字符。)</li>
<li><strong>让它引人注目的</strong>．如果你的网站标题不怎么样<em>你</em>点击，是时候回到绘图板上了。它应该是相关的，但朗朗上口，引人注目的。</li>
<li><strong>避免全部大写。</strong>不要对你的读者大喊大叫。</li>
</ul>
<p>不幸的恋人罗密欧可能很快就会把他的名字抛在一边——他对朱丽叶说，“叫我爱，我就会重新受洗;从今以后，我再也不是罗密欧了。”</p>
<p>但营销人员应该在他们的网站标题上多花点心思、规划和考虑。这些元标题标签不仅会影响你的整体搜索引擎优化，还会对你提供的用户体验产生深远的影响。仔细考虑，选择一个网站标题，最好描述玫瑰，这是你的网页内容。</p>
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