Areport from BrightEdge发现,77%的全球100强品牌currently have Google+ Pages accounts, after the platform became available to businesses and organizations in early November.
While the figures are still 22 percent lower than Facebook, which boasts 93 percent, the rapid adoption bodes well for thesocial media marketing谷歌+前进的能力。的一个few top 100 brands without a Facebook page is, not surprisingly, Google. Others include IBM and Vodafone. The only company without either is Marlboro, as the tobacco corporation has chosen not to partake in social media marketing in any form.
According to BrightEdge, companies using Google+ successfully include Starbucks and Pepsi, both of which have made substantial improvements to their Circles in the last month. However, Google+ users are still not following Pages as often as Facebook fan business pages. The study found that 222,000 Google+ users are in the Circles of businesses, while more than 300 million Facebook users are fans of brands on the website.
Brafton reported in November that61 percent of the top 100 brands had Google+ accountsat that point. While Google+ has made improvements in terms of the amount of businesses using its platform forsocial media marketing, it has not successfully challenged other prominent social media websites in terms of user base just yet.
