Content Marketing for San Francisco Businesses
Brafton was founded in 2008 as an ambitious startup specializing in content marketing. Since then, we’ve expanded across the world and now have offices in Sydney, Boston, London and Berlin. We also have employees spanning 6 continents — from New York to San Diego to Cape Town, we’re everywhere. More importantly, we’re all unified for one purpose: Simplify content marketing, and take your brand to new heights with improved visibility and a wealth of new customers.
Relied on by more than 550 businesses across California, Brafton proudly serves San Francisco to bring proven results. It’s been nearly two decades since we started, and through all of it we’ve aimed to perfect our approach to content marketing.
We Know What Makes San Francisco Unique
We know it as well as you do: San Francisco is awesome. Both the fortune cookie and the Irish coffee were originally created here. The City by the Bay is also the home of denim jeans thanks to Levi Strauss, who created them for Gold Rush miners in an enthusiastic effort to combine comfort and durability. Need we even mention the Golden Gate Bridge, created in 1937 as a passage between the Marin Headlands to the city of San Fran, spanning nearly three miles across the Golden Gate Strait?
Why not make it a place known for its exceptional content marketing, too? For decades, Brafton has been honored to serve hundreds of brands in California and the San Francisco area, receiving rave reviews along the way.
Hear From Some of Our California Clients:
“Brafton has nailed my look and I like what they’re creating. It’s just been so seamless with them.“
– Elisha Cardoza, Founder & Lash Artist Extraordinaire
“We have so many brilliant people and ideas, but we don’t always have the time to push those ideas out to prospects and clients.”
– Tori Hvizdak, Marketing Manager
A Full Suite of In-House Creative Content Services
As an extension of your in-house marketing team, we provide San Francisco-based businesses with the full range of digital marketing services needed to transform their marketing efforts.
Our team of content writers works in lock step with our content marketing strategists to create written content that is not only valuable and informative, but also ranks highly on search engine results pages. Our copy always starts with data. We kick off the content creation process by getting to know our client — their branding, their goals, their current digital strategy and their voice. We then use everything we’ve learned to conduct thorough industry research and competitive analysis to identify the most prevalent topics and keywords.
Content strategists distill this information down into creative briefs. Our SEO specialists and writers then use these briefs to craft content that is well-researched, engaging and valuable. We do the heavy-lifting upfront to ensure that your written assets showcase the real value you can bring to potential customers — even when they aren’t ready to make a purchase. Our writers are able to seamlessly switch gears and write across a range of content types and formats, from educational blog articles to thought leadership white papers, depending on your needs and objectives.
Search Engine Optimization
Search engine optimization (SEO) is the process of creating valuable content that engages users and encourages search algorithms to place your content at the top of search engine results pages.
As the leading SEO agency in the San Francisco area, we help clients create compelling content that users actually want to consume. We write for people, not search engines, but we always follow SEO best practices in our writing to ensure you’re actually able to reach your target audience.
Our SEO services include:
- Local SEO.
- National SEO.
- Technical SEO.
- On-page SEO.
- Video SEO.
An effective SEO strategy plays a central part of your inbound marketing efforts. SEO helps drive organic traffic to your site, encouraging deeper engagement with your brand and, eventually, more goal conversions.
People tend to be visual learners, and nothing maximizes conversions (and your marketing ROI) more than building a dynamic content marketing strategy that includes graphic design. Our team of graphic designers uses arresting imagery to bring the written word to life, drawing in more traffic, enhancing customer engagement and encouraging more conversions.
- Interactive infographics.
- Formatted whitepapers, eBooks and more.
- UX design.
- Custom illustrations.
Our graphic designers are trained to deliver content that’s perfectly aligned with your branding guidelines, including appropriate incorporation of your color palettes, logos and symbols, fonts, sizes and other style considerations. Everything we help you produce will have the look and feel of your brand.
Releasing video content is one of the easiest, most convenient ways to convey valuable information to your target audience. It lets your company communicate your brand identity and explain complex information in short, digestible segments. This helps you maximize brand exposure and drive more traffic to your online collateral, boosting engagement and powering better growth.
Our video marketing products include:
- Explainer videos.
- Product demos.
- Testimonial videos.
Video works best when embedded into other forms of content (like blogs or landing pages) and distributed across all your marketing channels. We’ve found that this is the most effective way to maximize engagement and get the ROI you’re looking for.
Think of your website as your digital storefront, and web design as all the things you do to get, and keep, customers in the store. In today’s digital-first business and consumer environment, customers will probably engage with your business online first and make a decision about your company based on that online experience — before ever engaging with your physical storefront or in-person reps. Consequently, a strong focus on internet marketing is central to modern business, and web design is the focal point.
那t’s why Brafton’s web design team ensures that every potential customer has an excellent online experience — to encourage them to deepen their engagement with your brand. For every web design client we help, we start by conducting a site health check to identify any issues that could be detracting from the user experience. We assess elements like brand consistency, searchability, page speed, navigation and more, all to ensure users are able to easily and conveniently find the information they’re looking for.
Armed with the results of the assessment, we work with your in-house teams to help you redesign your website. This entails balancing industry best practices with your unique needs to make sure your site experience is fast, convenient and enjoyable for all users.
Expertise in Every Marketing and Sales Channel
Content has to be distributed across the right channels to achieve your desired results. Our team of email, social media and paid search strategists works with san Francisco-based companies to maximize their brands’ exposure across the channels with the highest return potential.
Despite what the naysayers might have you believe, email is still one of the most effective marketing channels in the digital marketing space. Putting valuable content at the top of your subscribers’ inboxes remains a tried-and-true way to build brand awareness, drive website traffic and encourage goal conversions.
When you partner with Brafton, our dedicated email marketing strategists will handle all tasks across the entire life cycle of your email campaigns. We’ll help you craft conversion-worthy lead generation campaigns to build out your email lists, segment leads into targeted lists that reflect your customer base, and craft campaigns that directly target the needs and preferences of your ideal customers.
All the while, we’ll establish a set of key performance indicators (KPIs) to help us track the performance of your email marketing campaigns and ensure we’re achieving the goals you want to see.
Social Media Marketing
An active presence across all (or at least most) social media channels is the hallmark of the modern, digitally savvy brand. Many of today’s consumers take to their favorite social media platforms when they want to learn about a brand. Facebook, Twitter (now X), Instagram and LinkedIn are today’s Main Street.
Brafton’s social media strategists use a winning combination of automation tools, social media expertise and industry best practices to optimize your presence across all relevant social media channels and build the most exposure possible for your content.
Our persona-based approach to social media marketing ensures your posts reach the right people at the right time, maximizing customer engagement and driving the right traffic to your site.
A well-rounded digital marketing agency leaves no stone unturned, and there are extremely valuable opportunities in the realm of paid media. Pay-per-click (PPC) advertising turbocharges your content marketing strategy and drastically increases the chances of reaching your target audience. Paid channels can earn you prime real estate for your brand and product messaging —ifyou optimize your campaigns to target the right keywords, andifyou zero in on your target audiencewith laser precision. The results of utilizing a paid digital strategy include more website traffic, greater brand awareness, increased goal conversions and, ultimately, new customers.
Paid ads also return highly accurate information regarding the performance of your campaigns. Our paid strategists use this information to optimize your strategies and deliver even better results in future campaigns. From Google Ads to paid LinkedIn, and everything in between, we can manage, and optimize, ad spend for your San Francisco business.
Marketing Strategy on Demand
我们是一个提供全面服务的数字营销机构。那t means that when you partner with Brafton, you get to work with a dedicated content marketing strategist who will take the time to learn and understand your business, from your unique value propositions to industry developments, all to help you build a tailored marketing strategy that delivers real results.
我们的分析师评估现有内容strategy and make recommendations based on your goals and needs. They work in tandem with our in-house creative and production teams to bring your new digital strategy to life, then dive into the numbers to evaluate the performance of each digital marketing campaign and ensure goals are met. This includes reviewing key data from Google Analytics, Google Search Console, Semrush and other web analytics resources, and prescribing new courses of action based on past performance.
Whatever your digital strategy needs, we’ve got you covered.
Build Your Brand With Flexible Package and Pricing Options
We price our digital marketing solutions based on units, with one unit equal to $100 of marketing spend. The beauty of the Brafton model is that units are completely flexible and customizable, meaning if you decide you need blog content on Day 1 but change your mind by Day 50, we’re ready and willing to make the adjustment. No additional charges and no questions asked.
We understand that our success is your success. We don’t nickel and dime, and we want to make sure you have all the information you need to build content strategies that deliver results. In addition to our flexible packages, we also provide SEO tips and guidance as well as benchmark SEO reports and ongoing reporting — completely free.