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How to Create Great Email Content

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Spice up your email marketing content by following these tips.

6 Types of Visuals to Make Your Emails More Effective

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Visuals play a crucial role in email marketing. Here are 6 types to try in your email marketing campaigns.

7 Blueprints for Email Copywriting That Works + Examples (Infographic)

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Supercharge your email marketing campaigns with these email copywriting tips.

Optimize Your Emails to Render Flawlessly in Dark Mode

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Dark Mode is becoming more popular & available across devices and platforms. Can your readers see your emails in Dark Mode? Here, we illuminate the facts about this low-light look.

What’s the best way to end an email? Here’s our 6 best sign-offs

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Struggling to find a proper close to your email? We’ve got ideas for all sorts of professional and personal communications.

Email drip campaigns explained

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There’s a delicate art to creating effective email drip campaigns. Here’s everything you need to know to make your next one a success.

How to use a newsletter to drive marketing and business goals

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Email newsletters are the ideal marketing asset: Low-effort and high-value. Meeting your business goals through them is another story. Here’s how to set and meet specific objectives through a marketing newsletter.

What is a good open rate for email? Industry benchmarks, strategies and more

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A high email open rate increases the number of opportunities for converting customers.

7 excellent newsletter examples to spark ideas for your own

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Here are 7 newsletter examples from B2B and B2C brands that can serve as inspiration for your own email marketing efforts.